About

Hi, I'm
Natalie.

A bilingual UX researcher, designer, and founder. I started Seed Global Design to build products the way I always wished they were built — with the people they're for, in the language they actually speak.

Natalie Bello, founder of Seed Global Design

The story

Building products that include everyone.

I've been an entrepreneur for as long as I can remember — it started by helping my mother sell fashion, learning early that good products are really about understanding people. That instinct never left.

It led me to found Scarves for Healing, a venture supporting women facing hair loss during cancer treatment — a physical product and the digital brand around it. And it shaped my work as a UX researcher and designer for the federal government, where I designed accessible, compliant experiences at the scale of millions, and learned how much is at stake when a product leaves people out.

Based in the D.C. area, I work natively in English and Spanish — which means I can reach the users most research overlooks. Seed Global Design is where all of it comes together: research, strategy, design, and development, in service of products that are useful, equitable, and built to last.

What I believe

Three things I won't compromise on.

Equity

The people hardest to reach are usually the ones a product fails first. I design so it doesn't.

Accessibility

Usable for everyone isn't a feature or a checkbox — it's the baseline I start from.

Impact

Pretty isn't the point. I measure success by whether it makes a real difference in someone's life.

Background & credentials

Trained in business, design, and advocacy.

Alongside client work, I serve as a Patient Advisor at the Inova Schar Cancer Institute, a DoD Consumer Advocate, and a Life with Cancer mentor — and I founded a Women in Technology group to bring more women into the field.

B.S. Business Management — George Mason University Design Thinking — UVA Darden Federal / GSA experience Fintech & banking Bilingual EN · ES

Kind words

What collaborators say.

"Natalie brings clarity to complexity. She listens deeply, then turns what she hears into design decisions the whole team can rally behind."

Product Owner · Bixal

"A rare blend of research rigor and design craft. Natalie elevates every project she touches."

EVP · Key Design Studio

"She kept the customer at the center of every conversation, even under real business pressure. That focus made our product better."

Executive Retail Leader · KeyBank

"Thoughtful, dependable, and genuinely invested in the outcome. Exactly who you want in the room."

Chief of Staff · KeyBank

Note: replace with the exact wording and attributions from your existing testimonials.

Say hello

I'd love to hear what you're building.

No pitch, no pressure — just a real conversation about your idea.

Plant an idea See the work